Google Adsense Moving to a New Payment Model


Google AdSense has revamped its compensation model for users, moving from a fixed 68% of ad revenue to a new structure where publishers will now receive 80% after fees, in line with industry norms. This update is aimed at modernizing how publishers earn from their website content.


Under the updated revenue share system, earnings are split between advertisers and publishers, with publishers now getting 80% of revenue after fees, whether the ads are from Google or third-party platforms. Despite this change, Google assures that publishers' overall revenue will remain consistent at around 68%.


When third-party platforms buy ads through AdSense, publishers will also earn 80% of the revenue after fees, although Google does not control these third-party fees.


This transition to a per-impression payment model will allow publishers to easily compare their earnings across various platforms.


Google assures that the update to the compensation model will not alter the quantity or nature of ads publishers can showcase, provided they comply with current AdSense policies and Better Ads Standards aimed at curbing intrusive ads.


Publishers should grasp the implications of this transition in payment structure. Revenue is now tied to impressions rather than clicks, potentially impacting earnings, especially for content prioritizing engagement over traffic volume.


It's a good opportunity for publishers to brainstorm strategies for increasing website traffic, improving user engagement, and prolonging session duration to mitigate any potential impact on earnings.

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